Neat things I learned about planning

People Ignore Dashboards

Every agency wants a real-time digital dashboard of a site's traffic and social trends/mentions/complaints. Agencies can then use them to churn out reports on last week/month/year.

The truth is, everyone ignores them.

What people never ignore though is a long physical wall of tape and notes and yarn tracking those same things. Nearly everyone that walked that hall stopped to take it in or share an insight.

Yarn wrapped around pushpins brings people together.