The Process

RBFF Sketch RBFF Sketch
RBFF Sketch RBFF Sketch

Wireframing and Experience Design

Neat things I learned about fishing

Look for the cold spots

You think of a lake as being a cool break from a hot day, but fish find different sections of the lakes vary wildly. They often like to hang out under docks or shady trees or in the deep spots when the sun is high.

It's for more than adventurers

Most of my own fishing experience has involved travel and a weekend or more on the lake. Many—maybe even the bulk—of users would frequently grab the rod and reel and hit a nearby lake for as little as a half-hour.