An entire army of HR teams, Small Business Owners, and Government Entities spend their time not on the dotcom, but on specifically crafted employer experience more reminiscent of desktop software than the typical marketing site. I spent over 2 years adding features and addressing long-term user needs.
Enterprise
Anthem
Client
Anthem Employer Team
Product
Site Enhancements
Dashboard Redesign
The heart of any enterprise platform is the individual user’s arrival page. We transformed the typical link dump that replicated the global navigation into a space with visually impactful, immediately readable data and prompts that enabled faster interactions.
Specialized Interaction
Allowing for more visible status checks turned the site’s landing experience from a “home page” to a true dashboard that allowed HR professionals and small business owners to immediately assess their organization’s relationship with their health benefits — particularly during crucial periods like annual enrollment or new employee hires.
This led to a stack of interchangeable modules that can be sorted by user preference and also allow for introduction of new modules to meet general needs of employers or the specific needs of a singular employer partner.
Enrollment Period Module
Changing Priorities
In the health insurance industry everything is a run-up to open enrollment periods. That’s when every employer and every employee’s priorities shift radically.
Enrollment
This is really where the rubber meets the road for employees. Annual enrollment is a stressful time for every family and the employers and HR representatives that help them through the process. Removing the barriers that enormous web forms bring goes a long way towards increasing that confidence.
Planning for small
The most frustrating part of dealing with any digital system is when feedback mechanisms fail. “Did clicking that button work, maybe I should click it again”, has caused endless problems for users in the modern era. Planning for micro-interactions and other small pieces of feedback help head that off.
Claims
Finally, everyone’s favorite part of health insurance, digging through claims. As a UX exercise, however, there are compelling challenges here. How do we display dense data that is often obscure and difficult to understand? How do we best respect individual’s privacy while allowing others to view claims information?
