Agency<\/h5>\n\n\n\n
HUGE<\/p>\n<\/div>\n\n\n\n
Client<\/h5>\n\n\n\n
PGA of America<\/p>\n<\/div>\n\n\n\n
Product<\/h5>\n\n\n\n
Site redesign<\/p>\n<\/div>\n<\/div>\n\n\n\n
Research<\/h2>\n\n\n\n
Unlike the PGA Tour’s focus on the headlines grabbed by the top players, the PGA of America’s core strategy is to grow the sport as a whole. That means bringing new players into the sport and connecting them with PGA of America-certified instructors. Most new golfers are extremely casual players who might pick up a club at a social driving range event or play one or two times per year. We focused on how to take those introductions into a lifelong passion for the sport.<\/p>\n\n\n\n It’s going to be a long, long time before pixels are a faster ideation system than dry erase markers.<\/p>\n\n\n\n The first step for any golfer is finding a place to play. And location is everything <\/p>\n<\/div>\n\n\n\n Once found, the course becomes the center of the golfer’s universe: be it the casual 9-hole course around the corner or a major destination location that inspires recreational travel. And at the center of every course, as far as PGA of America is concerned, is the certified Pro. The Pro acts as an instructor and coach that help players elevate their play regardless of whether they’re a first-timer or already hitting below par. The course detail page helps introduce the venue, but also the PGA personnel that can help elevate your game.<\/p>\n<\/div>\n<\/div>\n\n\n\n Although PGA and PGA Tour became separate entities in the mid 1960s, PGA Tour events remain a top driver of traffic and public interest in the PGA as a whole. As a result, a key opportunity to highlight the tournament and\u2014vitally\u2014the hosting course were of paramount importance.<\/p>\n\n\n\n In the runup to a tournament, the information is most closely tied to ticket availability; relevant news on the pros playing; and serving to highlight the course as both a PGA location and as a travel destination for spectators and players alike.<\/p>\n<\/div>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/harlo.net\/Portfolio\/wp-content\/uploads\/2022\/07\/Journey-scaled.jpg?ssl=1\")
<\/a><\/figure>\n<\/div><\/div>\n\n\n\nSketches<\/h2>\n\n\n\n
<\/figure><\/div><\/figure><\/figure><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\nUX Design<\/h2>\n\n\n\n
Where to play<\/h3>\n\n\n\n
<\/figure>\n<\/div>\n<\/div>\n\n\n\n<\/figure>\n<\/div>\n\n\n\nThe Links<\/h3>\n\n\n\n
Events<\/h2>\n\n\n\n
Pre-Event<\/h5>\n\n\n\n
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